Telemedicine Update
Forum Explores Telemedicine's Potential
Video Link Unites Forum Participants in Washington and Rochester
On May 19, 1995, The Annenberg Washington Program, Northwestern University Medical School, and the Mayo Clinic sponsored the follow-up forum TELEMEDICINE: BARRIERS AND POSSIBILITIES, a policy roundtable convened by Gregory Makoul and Eric Tangalos, a Mayo Clinic physician.
Telemedicine: Barriers and Possibilities
Possibilities of Telemedicine
Barriers to Implementation
Forum Speakers
Roundtable Highlights
Telemedicine-related World Wide Web Sites
TELEMEDICINE: BARRIERS AND POSSIBILITIES gathered six panelists to identify
barriers to developing and deploying telemedicine. Via satellite, three
panelists at The Annenberg Washington Program's auditorium in Washington
discussed the issues with three panelists at the Mayo Clinic in Rochester,
Minnesota. Government policymakers, academics, and corporate representatives
participated from the audience, and Annenberg Senior Fellow Dale N. Hatfield moderated the discussion.
Annenberg Senior Fellow Gregory Makoul
began the forum by reflecting on Program Director Newton N. Minow's words to President John F. Kennedy in 1962,
"Launching a communications satellite is more important than launching a man
into space. The satellite launched an idea, and ideas last longer than human
beings."
Makoul reinforced the idea that, while technology from the space flights has informed the telemedicine enterprise, the key is not necessarily the technology itself but opening people's minds to new possibilities. He observed that, ironically, the myriad possibilities associated with telemedicine--simple image transmission, two-way interactive video, even robotic surgery--can be seen as barriers to its development because they make the term so difficult to define. "We first and foremost have to define the terms, define the needs, and look not only at all the sexy technologies but at the minimal technologies to meet those needs," urged Makoul.
Douglas Perednia of the Oregon Health Sciences University offered a similar perspective: "People don't want telemedicine; they want to feel better. Unless you define your goals relatively specifically, telemedicine as a concept is too vague, and too big, and too meaningless to let you make any progress in eliminating barriers. If the people agree that what you're trying to accomplish is a good idea and that the way you're going about it will make them feel better, then you are more likely to succeed."
In response, Eric Tangalos of the Mayo Clinic provided a basic definition of
telemedicine, "Telemedicine is the delivery of health and medical services
across some distance through some means of telecommunication." Armed with this
definition, the speakers explored the technical, political, and interpersonal
elements of telemedicine. During the forum, participants reviewed the
possibilities of telemedicine and identified a number of specific
barriers--some familiar and others not yet well understood. By identifying
these barriers, participants accomplished the major goal of the roundtable:
recognizing the obstacles--the first step toward reaching solutions.
Possibilities of Telemedicine
- Transmission of digitized audio, video, and still images
- Improvements in quality of care in rural and underserved communities
- Overcoming isolation of rural practitioners by linking them to urban medical centers
- Delivery of information and services into the home
- Monitoring patients at home
- Keeping patients in the community and maintaining continuity of care
- Reduction of travel time and expense for physicians and patients
- Increased mobility as people move from urban to rural areas with continued access to specialists
- New business and marketing opportunities
Forum Speakers
In Washington, D.C.
Kenneth Gordon
Dale N. Hatfield
Gregory Makoul
Douglas A. Perednia
Dena S. Puskin
Eric Tangalos
In Rochester, MN
Margaret Houston
Randy Johnson
Leo Whelan
System Structure
"Proponents of telemedicine are only one of a number of groups that are
interested in using a modernized telecommunications system to perform their
function. The configuration of the system will be driven in part by
considerations related to those other services, not solely by the telemedicine
function. We need to find ways to interweave and design telecommunications into
the very fabric of the medical care problems, rather than to paste it on as an
afterthought or try to appliqué them in some fashion. I'm vastly
encouraged that ways will be found to weave in the telecommunications structure
as long as we on the regulatory side make sure that the opportunities are
available at a reasonable cost."
Meeting the Need
"Telemedicine has to fit into the real world--it has to be needed. There are
many levels of technology,
"We are looking for technologies that fit the affordability function and the
need function.
Cost-Benefit
"I always come back to this as an elected official: Who's going to pay for all
this? I don't think you're going to sell elected people these days on spending
more money just because there will be better medical care or higher value
added. You've got to convince these people that costs are going to go down or
at least stay the same. I think you've got to give specific examples over and
over again of how you can get better care and spend less money."
"These new technologies require our rules on reimbursement, licensure, and
liability to stretch. We need more research on the value of these technologies
and, as the results of that research become available, we can decide how those
rules should be changed to accommodate them."
Using the Technology
"Here's an analogy: You are a farmer who is used to practicing agriculture
with a horse and a plow. All of a sudden, you're given a huge John Deere
tractor with a whole set of equipment and a harvester combine. Now the question
is--are you going to be more productive this year than you were last year? The
answer is probably no because you knew how to farm with the horse and plow, and
you didn't have to worry about fuel expenses and oil changes and mechanical
expenses, and where you are going to put that tractor, and maybe even having
the tractor run over people."
Compartmentalization
"How global do we become in our accounting methodologies for the care we
deliver? We have talked about where different "pots" of money reside. One of
the things that is always involved in the health care debate is: "Who's `pot'
of money are we dealing with?" Depending on how global we want to be in our
cost accounting--let's say we want to include transportation costs (or the lack
thereof)--we might say that these systems are very efficient right now because
we don't have to have somebody hop a plane or take eight hours of their day to
travel from rural Oregon to Portland to get their care. But we don't do that;
the costs are compartmentalized."
Video cassettes of the Annenberg Health Communication Forum sessions on
telemedicine, Telemedicine and Access to Care: A Demonstration (33
minutes) and Telemedicine: Barriers and Possibilities (132 minutes), are
available from Northwestern University Medical School's Program in
Communication & Medicine, 303 East Chicago Avenue (W117), Chicago,
Illinois, 60611, (fax) 312-503-0574
Telemedicine-related World Wide Web Sites
Telemedicine Information Exchange
Telemedicine Resources
Telemedicine Resources and Services
Chairman, Massachusetts Department of Public Utilities
Annenberg Senior Fellow and
Chief Executive Officer, Hatfield Associates, Inc.
Annenberg Senior Fellow and
Director, Program in Communication & Medicine, Northwestern University
Medical School
Director, Advanced Telemedicine Research Group, Oregon Health Sciences
University
Deputy Director, Office of Rural Health Policy, Health Resources and
Services Administration
Associate Professor of Medicine and Head of the Section of Geriatrics,
Mayo Clinic
Staff Physician and
Assistant Professor, Department of Family Medicine, Mayo Medical School
Commissioner, Hennepin County (Minneapolis) Board of Commissioners
Legal Counsel, Mayo Foundation
--Kenneth Gordon
but you have to look at what is appropriate for
the situation and the area."
--Margaret Houston, M.D.
The future of telemedicine lies in some of the lower-tech
approaches and distributive approaches."
--Dena Puskin
--Randy Johnson
--Leo Whelan
--Douglas Perednia, M.D.
--Eric Tangalos, M.D.
(maintained by Telemedicine Research Center)
http://tie.telemed.org
(maintained by the University of Washington)
http://fizzle.ee.washington.edu/~cabralje/tmresources.html
(maintained by the University of Texas)
http://naftalab.bus.utexas.edu/nafta-7/tmpage.html

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